Heads Up: Trends In 2025

Calling All Fashion Enthusiasts: SS25 Men’s Wear Trends

Last June, Paris and Milan were ablaze with the buzz of the SS25 Men’s Fashion Week. For our style-savvy readers, we've packed in all the behind-the-scenes action to bring you the full backstage vibe. Get ahead of the game and preview next spring’s trends. After all, only the prepared will thrive.

 

Louis Vuitton & Zegna

Louis Vuitton's latest collection was nothing short of a Pharrell triumph, earning rave reviews for its innovative flair. Held at UNESCO’s Paris headquarters, the show embodied the slogan “Le monde est à vous” (The world is yours), sending a powerful messadge about the urgent need for global unity amid today’s precarious international climate. Pharrell described the season’s looks as “Global Dandy,” drawing inspiration from various travel-related uniforms. It feels like a call to venture out and truly understand the world.

 

ⓒvogue.fr

 

Zegna’s decision to cast Danish actor Mads Mikkelsen as their muse is nothing short of genius. Not only did it refresh the brand's somewhat stale image, but it also significantly boosted its profile. So, it’s no surprise that Mikkelsen made a grand appearance at the show, even closing it out with a dramatic finale. The promotional impact? Clearly, it’s been a huge success.

As for the collection itself, Zegna continues its tradition of high-end sophistication. Artistic Director Alessandro Sartori revealed that he wanted to break away from the rigid realism of past seasons and introduce a lighter, more natural vibe. The result? A refreshed approach featuring looser silhouettes, bolder colors, and striking prints—successfully capturing the new direction.

 

ⓒvogue.fr

 

JW ANDERSON & LOEWE

Jonathan Anderson's duality is on full display. First up, let’s dive into his creative side with JW ANDERSON. This show is a wild ride of exaggerated silhouettes and experimental elements that deliberately challenge the norm. But, as always, these disruptions lead us to fascinating experiences and new realms of imagination. That’s the unchanging allure of JW ANDERSON. The runway was filled with unique shapes and surreal motifs, showcasing a bold spirit that seems limitless.

 

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On the flip side, LOEWE showcases Jonathan Anderson’s sense of balance and restraint. This season is no exception. Jonathan aimed for a 'razor-sharp' look to reflect his own interpretation of precision. We’re talking sleek silhouettes, sharp footwear, and even accessories that resemble bird beaks, adding an extra layer of mystery. These striking accessories, while visually jarring, are designed to challenge and disrupt traditional viewpoints—essentially pushing back against outdated biases and stereotypes.

 

ⓒvogue.fr

 

Breaking Boundaries with UNDERCOVER

Jun Takahashi, the mastermind behind UNDERCOVER, set out to challenge the very concept of boundaries for the SS25 show. His goal? To dissolve conflicts by blending elements from diverse global cultures. He gathered materials from various traditions, including silhouettes inspired by the Baroque era and Central Asian garments, and even collaborated with classic American casual brand Champion. This bold cultural layering is a testament to his vision. Takahashi didn't stop there—he also invested heavily in music, featuring Australia’s world music band Glass Beams for the show’s opening, amplifying the global vibe to new heights.

 

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Australian World Music Band Glass Beams

 

Sacai kicked off their show with a bang, flaunting James Dean-printed tees that instantly grabbed the audience’s attention. This season’s collection is a stark contrast to last year’s puzzling show, immersing us in the nostalgic vibes of 1950s American style. What’s also noteworthy is the heavy use of glasses throughout the collection—an obvious nod to the current geek chic trend. Plus, the collection offers a fresh take on denim, making it a must-see for anyone who loves their denim with a twist.

 

ⓒhypebeast.com

 

Martine Rose & RICK OWENS

Martine Rose made her debut at Milan Fashion Week for the SS25 season, and all eyes were on how her unique underground vibe would be interpreted in the fashion capital. And, as expected, she didn’t disappoint. Leading the show with models sporting absurd nose prosthetics, she playfully mocks the audience's expectations. Her strategy to keep people guessing about the meaning of her collection was a total success. So, why the focus on the nose? By giving a surprising twist to this central facial feature, she aimed to challenge traditional notions of beauty and provoke a deeper conversation about it.

 

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Rick Owens has never let us down. If anything, he consistently raises the bar each year. The SS25 collection is no exception. Imagine a parade of soldiers clad in pure white, moving to the Allegretto of Beethoven’s Symphony No. 7, as if performing a grand ritual to save the world. The spectacle feels like a meticulously crafted fantasy film—everything from the designs to the presentation is utterly extraordinary. Owens aimed to capture the glamour of old Hollywood with this show, but isn’t that a bit of a stretch?

 

ⓒvogue.com

 

AWGE by A$AP Rocky

A$AP Rocky, known for his impeccable style, has now ventured into the world of fashion with his own brand. For those of us who’ve been captivated by his music and style, this is an exciting development. His debut show, titled "American Sabotage," draws on the anxiety and anger from his experiences growing up in Harlem, framing it as a form of radical resistance akin to sabotage. There’s a palpable sense of gravity to it. It’s truly admirable how he has translated his personal experiences into fashion.

 

ⓒashadedviewonfashion.com

 

DRIES VAN NOTEN

The world’s most romantic designer, Dries Van Noten, has announced that he’ll be stepping away from his namesake brand, DRIES VAN NOTEN, after the SS25 collection. This marks his 129th show since launching his label in 1985. After nearly 40 years of relentless creativity, what did his final collection look like?

 

ⓒvogue.com

Edith Dekyndt’s artwork ⓒdailyartfair.com

 

Dries Van Noten’s final collection is all about time and its impacts. He drew inspiration from Belgian artist Edith Dekyndt, whose work explores how everyday objects evolve and transform due to external influences. For someone who has spent so long in one field, Dekyndt’s exploration must have held a special significance for him.

 

ⓒbbc.com

 

As Dries Van Noten took his final steps down the runway, bathed in silver light, and received a standing ovation from the audience, it was undoubtedly one of the most poignant and emotional moments of Paris Fashion Week.