Unexpected Plus Ones

Yes, dolls. Everywhere. Love at first squish or weird little freaks that won’t stop staring back at you. Either way, FW25 said: bring them. Hug them. Wear them. Lose your grip on reality and clasp a plush thing with questionable intentions. This season, fashion’s fixation with dolls isn’t subtle. It’s a full-blown fever dream, and it’s fabulous.

 

FW25 VALENTINO ⓒLaunchmetrics.com/spotlight

 

Jeremy Scott called it first, obviously. He’s been having long conversations with his toys for decades. Moschino, Adidas, inflatable teddy bear sneakers. The man practically raised Barbie on camp and chaos. While most kids were coloring inside the lines, Scott was airbrushing wings on a poodle and pitching it to Adidas.

 

Jeremy Scott x Adidas FW12 ©moda.ru, ©tokyodandy.com, ©hypebeast.com

 

Now Gen Z’s resurrecting his early 2000s collab sneakers on TikTok. Toy shoes? Absolutely. Childhood nostalgia with a serotonin hit. For Scott, dolls weren’t passive accessories. They were joy-transmitting devices. His entire design language screamed: let’s not take life so seriously. People couldn’t look away. Let’s face it: cute is primal. Always has been. Always will be.

 

For those who still sleep with a plushie (you’re not alone)

Simone Rocha’s FW25 show was sensory overload, in the best way. Models clutched stuffed creatures like they’d yanked them straight from a dream. Or a haunted nursery. Rocha’s doll clutches look like they could melt in your hands or steal your soul. There’s no middle ground here. It’s love or low-key horror.

 

Simone Rocha FW25 ©fashionsnap.com

 

Still, the looks are pure Simone: romantic goth with a tender core. You think it’s a doll, then realize it’s a bag. A functional one. The editor, fully grown and fully loyal to her bedtime plush, fell hard. This is the kind of bag that softens the blow of adulting, while still pulling a look together with maximum effect.

Simone Rocha FW25 ©vogue.co.th ©fashionsnap.com

 

FENDI’s FW25 parade turned the dial up with artisanal doll bag charms. Crafted by Italian hands to celebrate the house’s 100th year, these charm-sized characters have all the presence of a full accessory, minus the weight. Big enough to hug, styled to flex.

 

FENDI FW25 ©fashionsnap.com ©fendi.com

  

When your bag and your doll become the same thing

What if the bag is the doll? That’s where Thom Browne steps in, with his leather petting zoo. It started with Hector, the dachshund, named after the designer’s real-life companion. Now we’ve got bears, squirrels, elephants, and whatever else he’s dreaming up in that structured little mind.

 

THOM BROWNE FW25 ©fashionsnap.com

 

If the idea of walking around with a leather lamb doesn’t charm you into submission, MIHARA YASUHIRO might. His FW25 models wore their existential dread like armor, but in their hands? Teddy bear mini bags and duck purses that radiated comfort-core. It’s uncanny. You see one and suddenly want to call your therapist, but in a good way. Call it self-soothing through retail.

 

Maison MIHARA YASUHIRO FW25 ©@miharayasuhiro_official ©fashionsnap.com

 

 

Need a party bag that says “I might bite”?

Anne Sofie Madsen cracked open Copenhagen Fashion Week with a rat. Not metaphorically. An actual crystallized rat bag with a glassy sheen and feral energy. It didn’t whisper elegance. It growled.

 

©@annesofiemadsenstudio ©@frejawewer

 

Madsen knows her way around shock value with finesse. Galliano and McQueen-trained, her FW25 comeback had zero chill. That rat bag isn’t just a statement. It’s a scream. Wear it to a party and you’ll collect eyes like a K-pop idol at Incheon. Leave it on your shelf and it doubles as an art piece. Either way, this rodent slays.

©@frejawewer

 

Mythical beast girl summer? Confirmed.

Feng Chen Wang channeled ancient myth and pulled it into 2025 with full Shanhai Jing flair. The dolls weren’t cute. They were oracles. Some fit in your palm, some required commitment. All were handcrafted ceramic collabs with the artisans of Jingdezhen. They look like they hold secrets. Possibly curses. Possibly blessings.

 

Feng Chen Wang FW25 ©fashionsnap.com

 

These are accessories for the shamans among us. Carry one like a bodyguard for your aura. Clip it to your bag, or cradle it like it knows your lunar birth animal by heart. Either way, it’s not for those with low energy power.

 

©@fengchenwang ©fashionsnap.com

 

Raccoon tail season is now, and always

Chloé’s FW25 runway tossed a raccoon tail over a shoulder like a French girl ghosting her date. Petra Collins made hers look like an afterthought, paired with a pink dress and unfazed energy. The styling? Peak boho-luxury slouch. It’s the kind of accessory that works with a leather trench or nothing at all. No wrong moves. Use it year-round.

 

Chloe FW25 ©fashionsnap.com

 

And the dollcore accessorizing doesn’t stop there. Coach is sprinting through the plush toy aisle and winning. Multiple mini bags, each decked out with its own menagerie. Carrots. Rabbits. Chaos. It’s maximalist bag styling for people who treat handbags like charm bracelets.

 

COACH FW25 ©cosmopolitan.co.kr

 

Bonus: they brought out the shoes. Teddy bear sneakers. Bunny kicks. Jeremy Scott flashbacks, activated. Coach is clearly playing for keeps in the doll race.

©fashionsnap.com

 

Let’s not forget KENZO. Under Nigo’s leadership, they’re bathing in plush. FW25 was saturated with rabbit ears, fuzzy textures, and offbeat layering. The bunny shoes alone could disarm a hater mid-sentence. This wasn’t subtle cuteness. It was tactical.

 

KENZO FW25 ©hypebeast.com

 

So yes, dolls still rule FW25. Whether you’re clipping one to your go-to bag, carrying a porcelain spirit animal, or stomping around in teddy sneakers, it’s a vibe. A lifestyle. A rebellion in fluff form. These little guys aren’t going anywhere. Neither are we.