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THE 4 KEY TRENDS FW24

 

 

SABOTAGE STREET

The French word "sabot," meaning wooden shoe, has intriguing roots in the term "sabotage." This concept dates back to the Middle Ages, when peasants, donning their sabots, protested against their lords by trampling the crops. Thus, sabotage embodies the very essence of resistance. It’s a powerful reminder of how fashion can intertwine with history and rebellion.

 

The rebellious and defiant essence is encapsulated in this keyword. How has it expressed the spirit of sabotage through clothing? Sabotage street items have taken layering to the next level. They were released as ITEMS designed for layered styling from the start. For instance, a short-sleeved T-shirt layered over a long-sleeved one, pants that appear to be worn in multiple layers, and grunge DETAILS featuring numerous rips. Wearing oversized pants that sag down to the middle of the hips or swapping the top and bottom of a bomber jacket, as well as matching a bandana inside a cap, are all STYLING points of this keyword.


BRANDS like AWGE, KIDSUPER, doublet, and Acne Studios strongly convey the rebellious spirit of sabotage street. Exploring camo items and vibrant red COLORS, along with the oversized items presented in a relaxed manner, adds to the fun of this trend.

FURRY CLUB

This trend, characterized by eye-catching outfits reminiscent of Mob Wives fashion, centers around glamorous fur coats and animal prints, creating an impression that exudes power. As the name suggests, the movement is primarily spotted among women, but this season, men should take note as well.
 

  

In the Furry Club, key ITEMS include oversized outerwear made of textured fur and shearling. If you’re hesitant to wear bold pieces, focusing on fur DETAILS is a great option. From fur bags to fur gloves and fur shoes, plenty of items that align perfectly with this trend are available.
 
 

  

In the 2024 FW season, this trend, led by BALENCIAGA and LOUIS VUITTON, is making its mark in the menswear market, featured by various BRANDS such as LOEWE, MIU MIU, and Simone Rocha. Whether it’s solid COLORS represented by deep browns or animal prints like leopard, if you seek STYLING hints for this powerful keyword, look to Pharrell Williams, the creative director of Louis Vuitton.

 

 

RETRO ELEGANCE

This lady look pays homage to the glamorous lifestyle of the upper class reminiscent of the 1950s and 60s. The beautiful images conjured up by Audrey Hepburn, who was a muse for Givenchy, and Grace Kelly, closely associated with Dior, lie at the heart of this trend.
 

 

Focus on ITEMS that emphasize the neck. From CHANEL’s roll collar necklines to MIU MIU’s elegantly cut dresses, the essence here is elegance. The DETAILS of A-line silhouettes and peplum waist styles that accentuate the waist cannot be overlooked. To express a graceful swan-like charm, accessorize with refined pumps, long gloves, and brooches for STYLING points.
 

  

BRANDS like CHANEL, PRADA, KHAITE, MIU MIU, and VALENTINO showcase a sophisticated lady-like style grounded in monochromatic black and white COLORS. This trend is sure to elevate your elegance in the 2024 FW season.

 

 

COUNTRY HOUSE WEEKEND

Imagine a comfortable weekend in the classic English countryside. Doesn’t the idyllic landscape of sprawling green fields come to mind? Inspired by the looks of grandfathers and grandmothers who have walked slowly for years, grandpa core and grandma core make this trend easier to envision.
 

  

The ITEMS to pay attention to are those representing classic styles. Knit sweaters, cardigans, and traditional jackets can easily be found in a grandfather's wardrobe. The comfort and coziness of knits stand out as the primary items. Cozy DETAILS that evoke a countryside weekend can be infinitely expressed through knits. From vintage argyle patterns to Nordic designs and cute animal motifs, you can choose any pattern that fits this mood. For an even warmer feel, consider STYLING with a beret or a belt as an accent.

  

 

Check out BRANDS like BODE, S.S DALEY, JW ANDERSON, MAGLIANO, and LOEWE for their interpretations of the grandpa core style. Don't hesitate to experiment with contrasting color combinations. The brightly saturated retro COLORS can make you feel like a countryside grandfather, serving as an excellent mentor. While these may be everyday clothes for grandfathers, they provide us with a sense of stability and freshness in style. If you’re seeking that MOOD, this warm trend will be the answer, reminiscent of a weekend in the countryside that you can always return to.